Corporate
TheBlowers.com / Media kit
Media kit
The French gay cruising platform built on community-driven trust. Key facts, figures, features, safety approach, spokesperson and logos.
Fact sheet
At a glance
- Name
- TheBlowers.com (launched in 2008 as LesPompeurs.com)
- Activity
- Gay cruising platform for consenting adult men
- Publisher
- Pastel Services, independent French company, with no outside investors
- Team
- 24 people
- Format
- Web, Progressive Web App (PWA), no app download required
- Access
- No advertising, most features are free
- Languages
- 26, on five continents
- Largest user bases
- France, the United States, Brazil, Mexico, Spain, the United Kingdom, Germany and Italy
- Moderation
- Human, 24/7
- Spokesperson
- Mickael Binder, COO
Growth
Growth timeline
- 2008
Launches as LesPompeurs.com.
- 2024
48% annual growth.
- 2025
66% annual growth.
- 2026
More than 80% growth reached by July 1. International expansion accelerates, with the United States, the United Kingdom and Canada as top priorities.
Key figures
TheBlowers.com by the numbers
Data as of July 1, 2026.
Product
Key features
Member list
See who is nearby in a clear, easy-to-scan format that gives a fuller picture of the local community than a map alone.
Certified profiles
A first layer of trust: accounts that have completed the platform’s verification process are easy to spot.
Post-meetup reviews
After meeting, members can share feedback under the platform’s guidelines, giving the community real-world insight into a profile’s reliability. Reviews add to personal vigilance and moderation, they do not replace them.
Geolocated map
Spot nearby profiles, integrated with the member list and profile details.
Ephemeral photos
Share images with more control over how long they stay visible, subject to platform features and rules.
Progressive Web App
A mobile-optimized experience straight from the browser, with no app to download. No ads, and most features are free.
Safety
Freedom, with guardrails
TheBlowers.com believes sexual freedom and safety go hand in hand. An adult platform can embrace explicit content while enforcing clear rules and cracking down on abuse. No tool is presented as a guarantee: users are encouraged to protect their privacy, avoid sharing sensitive information and use good judgment when meeting.
Human moderation, 24/7
Moderators detect and handle, and can ban bad actors:
- fake profiles
- scam attempts
- harassment
- risky redirects
- illegal content
- violations of platform rules
Additional safeguards
- Profile certification
- Age verification through a third-party provider
- Post-meetup reviews
- Automated detection of risky keywords and behaviors
- Infrastructure protected by Cloudflare
- Sexual health and prevention awareness campaigns
Privacy and data
- Zero cookies
- No resale of personal data
- Discreet conversations
- A web format that keeps adult content under the user’s control
- Compliance with the laws of the countries where the platform is available
2026–2027 priorities
- The United States
- The United Kingdom
- Canada
- Strengthening its European presence
- Growing new user bases in Latin America
- Identifying untapped international markets
Spokesperson
Mickael Binder
COO, TheBlowers.com, since June 2021
Mickael Binder has been COO of TheBlowers since June 2021, with one core mission: accelerate the site’s growth and drive its development. He turns strategic vision into concrete projects, rallying teams around the levers that move the needle: better user experience, optimized user journeys and monetization.
He is also building the organization behind that ambition by structuring operations, improving processes, overseeing teams and vendors, and strengthening moderation. By coordinating tech, marketing and support, he keeps every project aligned with growth goals.
His background in human resources shapes a management style that pairs team engagement with a high bar for results. Himself gay, he is personally invested in the community TheBlowers serves and committed to growing a product that is relevant, compelling and attuned to its users.
Available to discuss
- How an independent French platform grows internationally
- What adult gay users expect today
- The rise of niche dating platforms
- Mainstream dating vs. themed cruising
- The role of the human touch in an AI-driven industry
- Trust and safety on dating platforms
- Moderating adult content
- The strategic case for a full-web model
- Commercial expansion in the U.S., U.K. and Canada
- Building an international community
Brand assets
Logos
Brand red: #B80200. Please do not alter, recolor or crop the logos.
About TheBlowers.com
Launched as LesPompeurs.com and later renamed TheBlowers.com, the platform is published by the independent French company Pastel Services. Present on five continents, this thematic cruising platform has 4 million members worldwide and is available in 26 languages as a Progressive Web App (PWA). TheBlowers.com intends to pursue its development through a community-driven strategy, combining member lists, post-meeting testimonials and 24/7 human moderation to offer a direct and safe environment.
Press contact
Johanna Mistretta, Velours Menthe
Mickael Binder, COO, TheBlowers.com